Educate · Inform · Entertain#ÉQUARTAFEIRA · SPORTS DESIGN AUTHORITY
O Magothe Sports Design Wizard
+250millionassociated impressions
Design + Football + Sports + Pop Culture
Glauco DiógenesWho?
The Sports Design Wizard
Glauco Diógenes, the Mago, is one of the world's leading authorities in sports design — 25 years reading jerseys, crests and visual identity the way brand people read strategy, in Brazil and abroad, from the studio to primetime TV. He sees what sits behind the image sport projects to the world: the story, the design decision, the detail only a trained eye catches. His focus on sports design began in 2005, alongside Supernova, the studio he ran until 2011. He has worked for clients including TV Globo, Coca-Cola, MTV, Santander, Sesc-SP and São Paulo Futebol Clube, his work has been published by TASCHEN and Germany's Die Gestalten, and he wrote the Design Futebol Clube column for Placar magazine. Over the past decade he has become a constant presence across the top specialized media. In 2017 he founded ÉQUARTAFEIRA, the platform that turned sports design into a community through infotainment: football, design, pop culture, collecting and art.
Guardei porque importava.
Ninguém coleciona coisas. A gente coleciona aquilo que não quer esquecer. 60% memória, 40% poliéster.
Ler o manifesto →Audience
Who follows me
Aggregated demographic profile across Instagram, YouTube, Facebook, LinkedIn and TikTok.
Age range
Top cities
Countries
Gender
Top collabs
Cases & legacy
A selection of the most relevant work from the last decade.
Collabs · measured by Magômetro
Collabs by the numbers
For over a decade, O Mago has shared the screen with the biggest creators and channels on Brazilian YouTube — adding audience and driving the growth of each one of them.
Most collabs by channel
Numbers measured with Magômetro — É4F's internal audience-measurement tool.
Featured collabs
What we can do together
Formats
Your brand in the content
- Branded Content Videos
- Sponsored Videos
- Presented Videos
- Sponsored Livestreams
- Sponsored Series
- Creative Storytelling
- Image Rights Projects
- Reality Show
O Mago at your event
- Event Hosting
- Curation & Panels
- Workshops & Training
- Podcasts
- Gameplays
- Talks
- Master of Ceremonies
Who we work with
Brands that have trusted us
In nearly a decade since #É4F was created, some of the world's leading brands in their niches have contributed to the platform through the most varied forms of partnership.
In the media
Authority in sports design
A constant presence in the main specialized media outlets over the last decade.
MINUTO DO MANTO
Content mandala
The editorial structure
The É4F content structure was designed to serve the audience's entertainment and learning without losing commercial activation potential — subtly and with the feel of organic context.
Shows
Where your brand fits
É4F's content properties — each one is an activation space for brands.
ÉQUARTA
Classic reviews and analysis of kits, crests and boots — the editorial heart of #É4F
Lives Mágicas
Live streams reacting to launches and weekly highlights, in real time.
Mago no Mundo
Vlogs and travel: coverage of football events and culture in Brazil and abroad.
Resenha Mágica
O Mago's podcast — conversations on design, football and culture with guests from the scene.